lvjl Privacy Policy

1. Introduction

lvjl ("lvjl," "we," "us," or "our") operates the online gaming platform accessible at lvjl.asia ("Platform"). This Privacy Policy ("Policy") describes how lvjl collects, processes, uses, stores, discloses, and protects personal information provided by or collected about players, registered account holders, and visitors to the Platform ("you" or "User").

By accessing the Platform, registering an lvjl account, or otherwise interacting with lvjl's services, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you must not use the Platform.

This Policy is incorporated by reference into lvjl's Terms & Conditions. Defined terms not otherwise defined in this Policy carry the meanings ascribed to them in the Terms & Conditions. We are committed to processing personal data in compliance with applicable Philippine data privacy law, including the Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations.

2. Personal Data We Collect

lvjl collects personal data from you in several ways — directly when you provide it, automatically through your use of the Platform, and from third parties where permitted by law. The categories of personal data we may collect include:

Category	Examples	Source
Identity Data	Full legal name, date of birth, government-issued ID number (e.g., PhilSys, passport, driver's license)	Provided directly by you during KYC verification
Contact Data	Philippine mobile number, email address	Provided directly by you at registration
Financial Data	GCash account reference, Maya account reference, bank account details where applicable, transaction history	Provided directly by you when making deposits or withdrawals
Gaming Data	Game history, bet amounts, win/loss records, session timestamps, bonus usage	Generated automatically through Platform use
Technical Data	IP address, device type, browser type and version, operating system, screen resolution	Collected automatically when you access the Platform
Usage Data	Pages visited, features used, time spent on Platform, navigation paths	Collected automatically via cookies and similar technologies
Communications Data	Records of your interactions with lvjl customer support, including live chat logs and email correspondence	Generated through your communications with lvjl

We do not collect special categories of sensitive personal data (such as health data, racial or ethnic origin, or political opinions) unless specifically required for responsible gaming compliance purposes, in which case explicit consent will be obtained.

3. How We Use Your Personal Data

lvjl uses the personal data we collect for the following purposes:

• Account Registration and Verification: To create and maintain your lvjl account, verify your identity through KYC procedures, and confirm your eligibility to use the Platform (including the 21+ age requirement).
• Service Delivery: To provide you with access to lvjl's games, process deposits and withdrawals in Philippine Peso, administer bonuses and promotions, and deliver customer support.
• Compliance Obligations: To fulfil our obligations under applicable Philippine law, including the Data Privacy Act of 2012, Anti-Money Laundering regulations, and PAGCOR's player protection and KYC requirements.
• Fraud Prevention and Security: To detect, prevent, and investigate fraudulent activity, unauthorized account access, money laundering, and other prohibited conduct on the Platform.
• Responsible Gaming: To monitor gaming patterns, enforce deposit limits and self-exclusion requests, and identify players who may be showing signs of problem gambling in accordance with our Responsible Gaming commitments.
• Platform Improvement: To analyze usage patterns and technical data for the purpose of improving Platform performance, user experience, and game content selection.
• Communications: To send you account-related notifications (e.g., transaction confirmations, security alerts, password reset messages) and, where you have opted in, promotional communications about lvjl offers and new games.

We do not sell your personal data to third parties for their independent marketing purposes.

4. Legal Basis for Processing

lvjl processes your personal data on the following legal bases under the Data Privacy Act of 2012:

• Performance of Contract: Processing necessary to create and operate your lvjl account and deliver the services you have requested.
• Legal Obligation: Processing required to comply with applicable Philippine law, including AML regulations and PAGCOR's licensing requirements.
• Legitimate Interests: Processing for fraud prevention, Platform security, and responsible gaming monitoring, where such interests do not override your privacy rights.
• Consent: Processing for direct marketing communications, where you have provided explicit consent. You may withdraw this consent at any time by contacting lvjl support or updating your account communication preferences.

5. Data Sharing and Disclosure

lvjl may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate safeguards:

• Payment Service Providers: GCash, Maya (PayMaya), and participating Philippine banks (BPI, BDO, Metrobank, UnionBank) for the purpose of processing deposits and withdrawals. These providers process financial data under their own privacy policies and applicable Philippine financial regulations.
• Game Content Providers: Third-party game studios and live casino operators whose games are accessible through the lvjl Platform may receive limited technical data necessary for game delivery and RNG certification purposes.
• Regulatory Authorities: PAGCOR, the National Privacy Commission (NPC), the Anti-Money Laundering Council (AMLC), and other Philippine regulatory bodies as required by law or upon lawful request.
• KYC and Identity Verification Partners: Third-party identity verification service providers engaged to assist with KYC compliance obligations, operating under data processing agreements with lvjl.
• Professional Advisors: Legal counsel, auditors, and other professional service providers engaged by lvjl, where access to personal data is necessary for the delivery of those services.

lvjl does not transfer personal data outside the Philippines except where necessary to deliver contracted services (for example, to game content providers who operate global platforms), and only where appropriate safeguards are in place.

6. Cookies and Tracking Technologies

lvjl uses cookies and similar tracking technologies on the Platform to enable core functionality, analyze usage patterns, and improve the player experience. The types of cookies we use include:

• Strictly Necessary Cookies: Required for the Platform to function. These enable your login session, maintain your authentication state, and ensure secure navigation. They cannot be disabled without affecting Platform functionality.
• Analytics Cookies: Used to collect aggregated data about how players use the Platform — such as which games are most visited and how long sessions last. This data is used solely for internal Platform improvement purposes.
• Preference Cookies: Store your Platform preferences, such as language or display settings, so you don't have to re-configure them each session.

You may manage cookie settings through your browser's privacy controls. Note that disabling strictly necessary cookies will prevent you from using core Platform features including the lvjl login function.

7. Data Retention

lvjl retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, and in any case for the minimum retention periods required by applicable Philippine law. Specifically:

• Account and KYC data is retained for a minimum of five (5) years from the date of account closure, as required by applicable AML and gaming regulations.
• Transaction and gaming history is retained for a minimum of five (5) years from the date of each transaction.
• Customer support communication records are retained for a minimum of three (3) years.
• Technical and usage data is retained in aggregated or anonymized form for internal analytics purposes without a fixed expiry period.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymized in a manner that prevents re-identification.

8. Your Data Privacy Rights

Under the Data Privacy Act of 2012, you have the following rights in respect of the personal data lvjl holds about you:

• Right to Be Informed: The right to be notified of how your personal data is being collected and processed — which is the purpose of this Policy.
• Right of Access: The right to obtain a copy of the personal data lvjl holds about you and information about how it is processed.
• Right to Rectification: The right to have inaccurate or incomplete personal data corrected. You may update certain data (such as contact information) directly from your lvjl account settings.
• Right to Erasure: The right to request deletion of your personal data, subject to lvjl's legal obligations to retain certain data under applicable law.
• Right to Object: The right to object to processing based on legitimate interests, including direct marketing. Where you object to marketing communications, we will cease such communications promptly.
• Right to Data Portability: The right to receive your personal data in a structured, machine-readable format where technically feasible.
• Right to Lodge a Complaint: The right to file a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data privacy rights have been violated.

To exercise any of the above rights, please contact lvjl's data privacy team at [email protected]. We will respond to verified requests within thirty (30) days.

9. Data Security

lvjl implements industry-standard technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the lvjl Platform.
• Encrypted storage of sensitive data, including passwords (stored as salted cryptographic hashes, never in plain text) and payment method references.
• Role-based access controls that restrict employee access to personal data to those with a legitimate operational need.
• Regular security assessments and penetration testing of the Platform infrastructure.
• Anomalous login detection systems that flag and respond to suspicious access attempts on player accounts.

In the event of a personal data breach that is likely to result in harm to your rights and freedoms, lvjl will notify you and the National Privacy Commission within the timeframe prescribed by applicable law.

10. Children and Minors

The lvjl Platform is strictly for players who are 21 years of age or older, as required by PAGCOR regulations and applicable Philippine law. lvjl does not knowingly collect personal data from individuals under the age of 21. If lvjl discovers that personal data has been collected from a person under 21, that account will be closed immediately, all associated data will be deleted from our active systems (subject to any legal retention obligations), and any funds will be returned through the payment method used for deposit.

If you are a parent or guardian and believe that a minor has registered an account on lvjl, please contact us immediately at [email protected] so that we may take appropriate action without delay.

11. Changes to This Privacy Policy

lvjl reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform functionality. When material changes are made, we will notify registered players via the email address associated with their lvjl account or through a prominent notice on the Platform prior to the changes taking effect.

Your continued use of the Platform after the effective date of any updated Policy constitutes your acceptance of the revised terms. The "Last Updated" date at the top of this page indicates when the Policy was most recently revised. We encourage you to review this Policy periodically.

12. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or lvjl's handling of your personal data, please contact our data privacy team using the following details:

• Email: [email protected]
• Live Chat: Available through the lvjl Platform during staffed support hours (Philippine Standard Time)

For complaints that cannot be resolved directly with lvjl, you may contact the National Privacy Commission of the Philippines through its official government channels.